Ljubo Vuljaj
Certified sommelier, in the wine industry since 2000, trained instructor in table service. Roots in Montenegro, an eye for service quality and guest experience.
F&B concept & positioning
F&B as its own profit center, not an afterthought to room revenue.
Wine list curation
Wine lists that match the kitchen and the property, with an eye for local and regional wines.
Sommelier training
Training service staff in wine, from the sales conversation to tableside presentation.
Service culture & team development
Embedding guest experience as a shared team habit, not a one-off effort.
Wine experiences for guests
Tastings and wine journeys as an add-on that extends both stay and revenue.
Year-round occupancy strategy
Gastronomic experiences as a building block for off-season offers.
Wine and gastronomy on the coast
Ljubo speaks the hosts' language and knows the country from the inside. In October 2026 we travelled together to restaurants, wine cellars and hotels between Budva and Tivat.
From the wine trade, with roots in Montenegro
Certified sommelier, instructor in table service at Landesberufsschule Bad Gleichenberg, in the industry since 2000. Brand "Vino.Vuljaj.Veritas Weinberatung" and weingutmarketing.at. Co-host of the podcast "Der letzte Schluck zum Feierabend".